I start by understanding the product, its users, and the broader business context. Through research, behavioral data, analytics, and stakeholder input, I explore user needs, existing patterns and friction, and the broader factors that will shape the experience.
I translate what we’ve learned into a clear product direction — defining the problem, priorities, requirements, and scope before moving into design. The goal is to align customer needs, business priorities, and technical constraints around what should be built and why.
I explore ideas from early concepts through detailed interaction and interface design, testing different approaches and refining them along the way. Close collaboration with product and engineering helps turn designs into thoughtful, scalable experiences that work for both customers and the business.
I stay actively involved through testing, implementation, and QA, working cross-functionally to resolve issues and maintain the quality of the experience through launch. Once live, feedback and performance can surface new opportunities to improve and evolve the product further.
