I start by looking closely at the product and experience context through research, customer behavior, analytics, and stakeholder input to understand the problem, where friction occurs, and what may be holding the product back.
From research and insights, the strongest opportunities are identified and translated into a focused product direction that balances customer needs, business priorities, and technical realities.
I explore ideas from early concepts through detailed interaction and interface design, testing different approaches and refining them along the way. Close collaboration with product, engineering, and other partners helps turn strategy into thoughtful, scalable experiences that work for both customers and the business.
I stay actively involved through testing, implementation, and QA, working with engineering to resolve issues and maintain the quality of the experience through launch. Once live, feedback and performance can surface new opportunities to improve and evolve the product further.
