Focal point of new website experience for Reem Acra was to convey the brand story and vision along with elegant and breathtaking editorial content.
Reem Acra is an internationally-renowned designer known for her breathtaking collections in Ready-to-Wear and Bridal.
Along with the Avex team I collaborated with the Reem Acra to design and develop an elegant e-commerce solution that focuses on a minimal design, engaging video content, and stunning product photography.
The elegant serif typeface helps to convey Reem Acra's feminine essense.
The font pairing seamlessly compliments alluring fashion shoots and campaigns.
Cross-platform solution allows user to seamlessly navigate through the website and find information about collections, brand and appointments availability.